An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.
Imagine your hot air balloon or kite is a brand new innovation, and try to convince people to buy it Remember to begin with the history of your flying machine. Some, not that good... Infomercial Expectations Infomercial Examples
The producers of this show — that is, Gwyneth Paltrow and her company Goop — benefit directly from not only the show being popular but also from the legitimization of pseudoscience. This show is, basically, an infomercial for the Goop brand, which is built around science-free products and ideas. When the Ginsu infomercial premiered in the late '70s, audiences were entranced by the miraculous Japanese knife that could cut through a tin can then slice through a ripe tomato like butter. But Ginsu wasn't miraculous. It wasn't even Japanese.
Make up a product. Examples include "Grizzly Grease" (a small jar of face crime with your own label on it); a "Whats-a-Ma-Jigger" (tape several items together such as an old egg beater or whisk, a small hair brush, and a measuring up); etc. For th...Obama’s White House years also saw an effort to delegitimize him personally by shrouding his story in fallacious myth — questioning whether he was a foreigner in our midst, secretly born in ...